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CIS
Money
Management
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Better View From Up Here
A prevailing theme in many advisory firms is the “bottom-up” approach.
This is where they study companies and put together a “portfolio of
good companies.” They believe this can override the forces that drive
markets up and down. Research shows this isn’t true.
Most research shows that the direction of a stock is primarily dependant
on the direction of the market, secondarily it is dependant on the
direction of its industry and lastly on its own fundamentals.
Knowing this, we take a top-down approach. We look to the long-term
cycles of the market and economy. We determine where in the cycle
we are, based on history and current statistical trends. We determine
an economic overview and market valuation. We then determine which
sectors will likely perform best given the overview. We then look
to the industry and last we pick stocks within the industries best
poised to do well.
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